Certa’s Breaking Boundaries campaign
Our new title sponsor for Ireland Women sought to bring women’s cricket to a new audience and to leverage its own assets to engage the wider public. Through the use of creative video content, we worked in partnership to bring to life a series of 30-second ads that challenged a number of myths and misconceptions about cricket. Not only were the ads rolled out online, but also featuredon the fuel bowser video display units across Certa’s service station forecourts.