Sponsors

Sponsor Case Studies

Cricket Ireland values the support of its many sponsors and regularly partners on initiatives that add value to the relationship.

Cricket Ireland Certa Breaking Boundaries Campaign Image

Certa’s Breaking Boundaries campaign

Our new title sponsor for Ireland Women sought to bring women’s cricket to a new audience and to leverage its own assets to engage the wider public. Through the use of creative video content, we worked in partnership to bring to life a series of 30-second ads that challenged a number of myths and misconceptions about cricket. Not only were the ads rolled out online, but also featuredon the fuel bowser video display units across Certa’s service station forecourts.

Certa Website

Macron’s kit launch campaign

Our new technical kit sponsor, Macron, sought to launch its new designed ODI and T20I kit, and its online store for fans to purchase replica kit. With the help of a creative agency in Dublin, we created an engaging video fronted by four international cricketers to develop a memorable – and shareable – piece of digital content. As a piece that ushered in a new era regarding the playing kit, the video created a great impression and motivated fans to purchase the stock on hand, which sold out within weeks.

Online store

Certa’s Player Profile media campaign

Our new title sponsor for Ireland Women sought to tell the stories of senior players through a brilliant series of interviews and features. The series gives fans an insight into the lives of those players and the story of how they came to cricket and what their ambitions are.

Certa Website